Wei Shao

35 papers and 463 indexed citations i.

Wei Shao has authored 35 papers that have received a total of 463 indexed citations. This includes 18 papers in Marketing, 15 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (7 papers). Wei Shao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (12 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Australia, China and United States. Wei Shao's co-authors include Mitchell Ross, Debra Grace, Sara Quach, Ashley Roland Lye and Sharyn Rundle‐Thiele and has published in prestigious journals such as Journal of Membrane Science, Frontiers in Psychology and European Journal of Marketing