Wei‐Na Lee

55 papers and 1.6k indexed citations i.

Wei‐Na Lee has authored 55 papers that have received a total of 1.6k indexed citations. This includes 36 papers in Sociology and Political Science, 36 papers in Marketing and 17 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (33 papers), Digital Marketing and Social Media (28 papers) and Cultural Differences and Values (11 papers). Wei‐Na Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (33 papers), Digital Marketing and Social Media (28 papers) and Cultural Differences and Values (11 papers) and collaborates with scholars based in United States, South Korea and Canada. Wei‐Na Lee's co-authors include Byung‐Kwan Lee, Carrie La Ferle, Yoon Hi Sung and Kasey Windels and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Advertising