Welf H. Weiger
About
Welf H. Weiger has authored 22 papers that have received a total of 509 indexed citations.
This includes 13 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (10 papers), AI in Service Interactions (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Welf H. Weiger is often cited by papers focused on Digital Marketing and Social Media (10 papers), AI in Service Interactions (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Germany, Saudi Arabia and Finland. Welf H. Weiger's co-authors include Maik Hammerschmidt, Simon Trang, Hauke Wetzel, Tobias Kraemer and Manuel Trenz and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of the Academy of Marketing Science
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