William K. Darley
About
William K. Darley has authored 47 papers that have received a total of 1.8k indexed citations.
This includes 22 papers in Marketing, 15 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (13 papers) and Consumer Market Behavior and Pricing (7 papers). William K. Darley is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (13 papers) and Consumer Market Behavior and Pricing (7 papers) and collaborates with scholars based in United States, Saudi Arabia and Latvia. William K. Darley's co-authors include Jeen‐Su Lim, Denise J. Luethge, Charles Blankson, Robert E. Smith and Denise M. Johnson and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research
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