William T. Neese

11 papers and 291 indexed citations i.

William T. Neese has authored 11 papers that have received a total of 291 indexed citations. This includes 9 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Accounting. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Consumer Market Behavior and Pricing (2 papers). William T. Neese is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Consumer Market Behavior and Pricing (2 papers) and collaborates with scholars based in United States. William T. Neese's co-authors include William Foxx, G. Tomas M. Hult, G. Tomas, Linda Ferrell and O. C. Ferrell and has published in prestigious journals such as Journal of Business Research, Journal of Advertising Research and The Journal of Marketing Theory and Practice