Wi‐Suk Kwon

About

Wi‐Suk Kwon is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Wi‐Suk Kwon has authored 35 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Marketing, 15 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Wi‐Suk Kwon’s work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (11 papers). Wi‐Suk Kwon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (11 papers). Wi‐Suk Kwon collaborates with scholars based in United States and South Korea. Wi‐Suk Kwon's co-authors include Veena Chattaraman, Juan E. Gilbert, Sharron J. Lennon, Sandra Forsythe and Sang‐Eun Byun and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior.

In The Last Decade

Fields of papers citing papers by Wi‐Suk Kwon

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Wi‐Suk Kwon. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Wi‐Suk Kwon may publish in the future.

Countries citing papers authored by Wi‐Suk Kwon

Since Specialization

Citations

This map shows the geographic impact of Wi‐Suk Kwon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wi‐Suk Kwon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wi‐Suk Kwon more than expected).

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