Wi‐Suk Kwon
About
Wi‐Suk Kwon has authored 34 papers that have received a total of 1.4k indexed citations.
This includes 27 papers in Marketing, 15 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (11 papers). Wi‐Suk Kwon is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (15 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in United States and South Korea. Wi‐Suk Kwon's co-authors include Veena Chattaraman, Juan E. Gilbert, Sharron J. Lennon, Sandra Forsythe and Sang‐Eun Byun and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Computers in Human Behavior
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