Xun Huang

28 papers and 499 indexed citations i.

Xun Huang has authored 28 papers that have received a total of 499 indexed citations. This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (5 papers) and Media Influence and Health (4 papers). Xun Huang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (5 papers) and Media Influence and Health (4 papers) and collaborates with scholars based in China, Singapore and Hong Kong. Xun Huang's co-authors include Ping Dong, Robert S. Wyer, Zhaohua Zeng, Minghui He and Jianwen Yang and has published in prestigious journals such as Journal of Marketing, Macromolecules and Journal of Marketing Research