Yakov Bart

39 papers and 3.3k indexed citations i.

Yakov Bart has authored 39 papers that have received a total of 3.3k indexed citations. This includes 21 papers in Sociology and Political Science, 21 papers in Marketing and 9 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (18 papers), Consumer Market Behavior and Pricing (9 papers) and Technology Adoption and User Behaviour (9 papers). Yakov Bart is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Market Behavior and Pricing (9 papers) and Technology Adoption and User Behaviour (9 papers) and collaborates with scholars based in United States, United Kingdom and The Netherlands. Yakov Bart's co-authors include Andrew T. Stephen, Christilene du Plessis, P.K. Kannan, Michelle Andrews and Peter C. Verhoef and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research