Ye Hu

20 papers and 779 indexed citations i.

Ye Hu has authored 20 papers that have received a total of 779 indexed citations. This includes 16 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (15 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (5 papers). Ye Hu is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, China and Belgium. Ye Hu's co-authors include Rex Yuxing Du, Leonard M. Lodish, Abba M. Krieger, Teck‐Hua Ho and Charlotte Ren and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science