Rex Yuxing Du

21 papers and 791 indexed citations i.

Rex Yuxing Du has authored 21 papers that have received a total of 791 indexed citations. This includes 17 papers in Marketing, 9 papers in Economics and Econometrics and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (16 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Rex Yuxing Du is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Digital Marketing and Social Media (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States, France and Canada. Rex Yuxing Du's co-authors include Wagner A. Kamakura, Kenneth C. Wilbur, Ye Hu, Carl F. Mela and Richard Staelin and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research