Yinlong Zhang

33 papers and 1.5k indexed citations i.

Yinlong Zhang has authored 33 papers that have received a total of 1.5k indexed citations. This includes 24 papers in Marketing, 14 papers in Social Psychology and 13 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Cultural Differences and Values (14 papers) and Digital Marketing and Social Media (6 papers). Yinlong Zhang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Cultural Differences and Values (14 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, China and Canada. Yinlong Zhang's co-authors include Vikas Mittal, Lawrence Feick, Karen Page Winterich, Adwait Khare and L. J. Shrum and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.