Yioula Melanthiou

28 papers and 422 indexed citations i.

Yioula Melanthiou has authored 28 papers that have received a total of 422 indexed citations. This includes 15 papers in Sociology and Political Science, 10 papers in Marketing and 7 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (4 papers). Yioula Melanthiou is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Cyprus, Italy and France. Yioula Melanthiou's co-authors include Ioanna Papasolomou, Demetris Vrontis, Tommaso Pucci, Alkis Thrassou and Anastasios Zopiatis and has published in prestigious journals such as Journal of Business Research, International Journal of Contemporary Hospitality Management and British Food Journal