Yiting Deng
About
Yiting Deng has authored 21 papers that have received a total of 270 indexed citations.
This includes 15 papers in Marketing, 8 papers in Management Science and Operations Research and 7 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (13 papers), Digital Platforms and Economics (6 papers) and Digital Marketing and Social Media (4 papers). Yiting Deng is often cited by papers focused on Consumer Market Behavior and Pricing (13 papers), Digital Platforms and Economics (6 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, United Kingdom and China. Yiting Deng's co-authors include Christopher S. Tang, Anja Lambrecht, Wang Wei and Carl F. Mela and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Operations Management
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