YooHee Hwang

34 papers and 535 indexed citations i.

YooHee Hwang has authored 34 papers that have received a total of 535 indexed citations. This includes 22 papers in Marketing, 17 papers in Sociology and Political Science and 16 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (6 papers). YooHee Hwang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Hong Kong, United States and South Korea. YooHee Hwang's co-authors include Anna S. Mattila, Xingyu Wang, Joongwon Shin, Choong‐Ki Lee and Seongseop Kim and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Journal of Travel Research.