Yoram Wind
About
Yoram Wind has authored 101 papers that have received a total of 6.5k indexed citations.
This includes 32 papers in Marketing, 16 papers in Strategy and Management and 15 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Market Behavior and Pricing (13 papers) and Customer Service Quality and Loyalty (11 papers). Yoram Wind is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Consumer Market Behavior and Pricing (13 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in United States, France and Norway. Yoram Wind's co-authors include Susan P. Douglas, Paul E. Green, Vijay Mahajan, Thomas S. Robertson and Arun K. Jain and has published in prestigious journals such as Academy of Management Journal, Contemporary Sociology A Journal of Reviews and Journal of Marketing
In The Last Decade
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