Yousra Asaad
About
Yousra Asaad has authored 14 papers that have received a total of 623 indexed citations.
This includes 6 papers in Sociology and Political Science, 5 papers in Strategy and Management and 4 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (5 papers), Higher Education Governance and Development (3 papers) and International Business and FDI (2 papers). Yousra Asaad is often cited by papers focused on Digital Marketing and Social Media (5 papers), Higher Education Governance and Development (3 papers) and International Business and FDI (2 papers) and collaborates with scholars based in United Kingdom, France and Germany. Yousra Asaad's co-authors include Nicole Koenig‐Lewis, Adrian Palmer, T.C. Melewar, Yichuan Wang and Dorothy A. Yen and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Travel Research
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