Yuanyuan Cui

14 papers and 352 indexed citations i.

Yuanyuan Cui has authored 14 papers that have received a total of 352 indexed citations. This includes 8 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (5 papers) and Consumer Market Behavior and Pricing (3 papers). Yuanyuan Cui is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (5 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in New Zealand, United States and South Korea. Yuanyuan Cui's co-authors include Jungkeun Kim, Patrick van Esch, Shailendra Pratap Jain, Jin‐Soo Lee and Yuri Seo and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Tourism Management