Yubo Chen

27 papers and 3.6k indexed citations i.

Yubo Chen has authored 27 papers that have received a total of 3.6k indexed citations. This includes 17 papers in Sociology and Political Science, 14 papers in Marketing and 6 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (15 papers), Consumer Market Behavior and Pricing (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Yubo Chen is often cited by papers focused on Digital Marketing and Social Media (15 papers), Consumer Market Behavior and Pricing (8 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers) and collaborates with scholars based in United States, China and Hong Kong. Yubo Chen's co-authors include Jinhong Xie, Liu Yong, Scott Fay and Patrick Y.K. Chau and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research