Yuri Seo
About
Yuri Seo has authored 59 papers that have received a total of 2.0k indexed citations.
This includes 35 papers in Marketing, 31 papers in Sociology and Political Science and 11 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (19 papers) and Media Influence and Health (11 papers). Yuri Seo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Digital Marketing and Social Media (19 papers) and Media Influence and Health (11 papers) and collaborates with scholars based in New Zealand, Australia and South Korea. Yuri Seo's co-authors include Felix Septianto, Margo Buchanan‐Oliver, Jungkeun Kim, Eunju Ko and Yung Kyun Choi and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and International Journal of Molecular Sciences
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