Zainab Jamal
About
Zainab Jamal has authored 7 papers that have received a total of 306 indexed citations.
This includes 7 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (5 papers), Digital Marketing and Social Media (4 papers) and Customer churn and segmentation (3 papers). Zainab Jamal is often cited by papers focused on Consumer Market Behavior and Pricing (5 papers), Digital Marketing and Social Media (4 papers) and Customer churn and segmentation (3 papers) and collaborates with scholars based in United States, United Kingdom and France. Zainab Jamal's co-authors include Michael Trusov, Kay‐Yut Chen, Paulo Albuquerque, Randolph E. Bucklin and Alex Zhang and has published in prestigious journals such as Journal of Marketing, Marketing Science and Journal of Interactive Marketing
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