Zhenning Xu

12 papers and 280 indexed citations i.

Zhenning Xu has authored 12 papers that have received a total of 280 indexed citations. This includes 6 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Zhenning Xu is often cited by papers focused on Digital Marketing and Social Media (4 papers), Technology Adoption and User Behaviour (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United States and China. Zhenning Xu's co-authors include Edward Ramirez, Gary L. Frankwick, John Hadjimarcou and Jun Ai and has published in prestigious journals such as Journal of Business Research, IEEE Access and The Journal of Marketing Theory and Practice