Zied Mani
About
Zied Mani has authored 9 papers that have received a total of 485 indexed citations.
This includes 7 papers in Sociology and Political Science, 5 papers in Information Systems and Management and 4 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (2 papers). Zied Mani is often cited by papers focused on Technology Adoption and User Behaviour (5 papers), Digital Marketing and Social Media (5 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in France. Zied Mani's co-authors include Inès Chouk and Véronique Cova and has published in prestigious journals such as Journal of Product Innovation Management, Journal of Services Marketing and Journal of Marketing Management
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