Zoey Chen

13 papers and 648 indexed citations i.

Zoey Chen has authored 13 papers that have received a total of 648 indexed citations. This includes 10 papers in Sociology and Political Science, 7 papers in Marketing and 2 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Media Influence and Health (2 papers). Zoey Chen is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Media Influence and Health (2 papers) and collaborates with scholars based in United States, China and Israel. Zoey Chen's co-authors include Jonah Berger, Nicholas H. Lurie, Daniella Kupor, David A. Schweidel and Byron Boots and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research