Zsuzsa Săplăcan

9 papers and 374 indexed citations i.

Zsuzsa Săplăcan has authored 9 papers that have received a total of 374 indexed citations. This includes 4 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Technology Adoption and User Behaviour (3 papers) and Digital Marketing and Social Media (3 papers). Zsuzsa Săplăcan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Technology Adoption and User Behaviour (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Romania and Hungary. Zsuzsa Săplăcan's co-authors include Rebeka-Anna Pop, József Berács, Mónika-Anetta Alt and Dan‐Cristian Dabija and has published in prestigious journals such as Current Issues in Tourism, International Journal of Retail & Distribution Management and International Journal of Bank Marketing