International Journal of Sports Marketing and Sponsorship
About
The 702 papers published in International Journal of Sports Marketing and Sponsorship in the last decades have received a total of 8.1k indexed citations.
Papers published in International Journal of Sports Marketing and Sponsorship usually cover Sociology and Political Science (478 papers), Gender Studies (397 papers) and Marketing (305 papers) specifically the topics of Sports, Gender, and Society (355 papers), Sport and Mega-Event Impacts (301 papers) and Consumer Behavior in Brand Consumption and Identification (286 papers). The most active scholars publishing in International Journal of Sports Marketing and Sponsorship are James J. Zhang, Yong Jae Ko, Yukyoum Kim, Kevin K. Byon and Daniel C. Funk
In The Last Decade
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