Journal of Current Issues & Research in Advertising

479 papers and 9.8k indexed citations i.

The 479 papers published in Journal of Current Issues & Research in Advertising in the last decades have received a total of 9.8k indexed citations. Papers published in Journal of Current Issues & Research in Advertising usually cover Marketing (351 papers), Sociology and Political Science (244 papers) and Gender Studies (107 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (320 papers), Digital Marketing and Social Media (188 papers) and Media, Gender, and Advertising (97 papers). The most active scholars publishing in Journal of Current Issues & Research in Advertising are Marla Royne Stafford, Darrel D. Muehling, Eric Haley, Russell N. Laczniak and Kenneth R. Lord