Journal of Advertising

1.8k papers and 94.7k indexed citations i.

The 1.8k papers published in Journal of Advertising in the last decades have received a total of 94.7k indexed citations. Papers published in Journal of Advertising usually cover Marketing (1.1k papers), Sociology and Political Science (616 papers) and Gender Studies (287 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (955 papers), Digital Marketing and Social Media (446 papers) and Media, Gender, and Advertising (262 papers). The most active scholars publishing in Journal of Advertising are Darrel D. Muehling, George M. Zinkhan, Leonard N. Reid, Charles R. Taylor and Martin Eisend