Journal of Consumer Research
About
The 2.7k papers published in Journal of Consumer Research in the last decades have received a total of 430.3k indexed citations.
Papers published in Journal of Consumer Research usually cover Marketing (1.6k papers), Sociology and Political Science (854 papers) and Social Psychology (585 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (1.3k papers), Decision-Making and Behavioral Economics (489 papers) and Behavioral Health and Interventions (421 papers). The most active scholars publishing in Journal of Consumer Research are Russell W. Belk, Chris Janiszewski, Craig J. Thompson, Morris B. Holbrook and John Lynch
In The Last Decade
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