Aditya Shankar Mishra

17 papers and 521 indexed citations i.

Aditya Shankar Mishra has authored 17 papers that have received a total of 521 indexed citations. This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Technology Adoption and User Behaviour (4 papers). Aditya Shankar Mishra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in India, United States and France. Aditya Shankar Mishra's co-authors include Ainsworth Anthony Bailey, Mojisola F. Tiamiyu, Mohamed Slim Ben Mimoun, Iryna Pentina and Subhadip Roy and has published in prestigious journals such as Psychology and Marketing, Journal of Consumer Marketing and Journal of Advertising Research.