Anand Kumar

9 papers and 390 indexed citations i.

Anand Kumar has authored 9 papers that have received a total of 390 indexed citations. This includes 8 papers in Sociology and Political Science, 6 papers in Marketing and 2 papers in Political Science and International Relations. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Social and Intergroup Psychology (2 papers). Anand Kumar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (4 papers) and Social and Intergroup Psychology (2 papers) and collaborates with scholars based in United States and India. Anand Kumar's co-authors include Gordon C. Bruner, Tracy Harmon, David J. Ortinau and Soham Sahoo and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Advertising Research and Journal of Consumer Behaviour.