Anita Luo

5 papers and 369 indexed citations i.

Anita Luo has authored 5 papers that have received a total of 369 indexed citations. This includes 5 papers in Marketing, 2 papers in Organizational Behavior and Human Resource Management and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (5 papers), Customer churn and segmentation (4 papers) and Consumer Retail Behavior Studies (2 papers). Anita Luo is often cited by papers focused on Consumer Market Behavior and Pricing (5 papers), Customer churn and segmentation (4 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in United States and United Kingdom. Anita Luo's co-authors include V. Kumar, Robert P. Leone, Vithala R. Rao, Kevin Lane Keller and Leigh McAlister and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Marketing Science