Anjali Bal
About
Anjali Bal has authored 19 papers that have received a total of 317 indexed citations.
This includes 7 papers in Sociology and Political Science, 6 papers in Marketing and 6 papers in Communication. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Social Media and Politics (4 papers). Anjali Bal is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Social Media and Politics (4 papers) and collaborates with scholars based in United States, Canada and Sweden. Anjali Bal's co-authors include Kelly Weidner, Michael Parent, Leyland Pitt, Christopher Leeds and Colin Campbell and has published in prestigious journals such as European Journal of Marketing, Business Horizons and Journal of Advertising Research
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