B. P. S. Murthi

35 papers and 1.5k indexed citations i.

B. P. S. Murthi has authored 35 papers that have received a total of 1.5k indexed citations. This includes 25 papers in Marketing, 11 papers in Economics and Econometrics and 8 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (18 papers), Digital Platforms and Economics (7 papers) and Customer Service Quality and Loyalty (7 papers). B. P. S. Murthi is often cited by papers focused on Consumer Market Behavior and Pricing (18 papers), Digital Platforms and Economics (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States and Canada. B. P. S. Murthi's co-authors include Ram C. Rao, Erin Steffes, Preyas S. Desai, Kannan Srinivasan and Norris Bruce and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Management Science