Bang Nguyen

148 papers and 4.5k indexed citations i.

Bang Nguyen has authored 148 papers that have received a total of 4.5k indexed citations. This includes 82 papers in Marketing, 60 papers in Organizational Behavior and Human Resource Management and 56 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (59 papers), Customer Service Quality and Loyalty (53 papers) and Digital Marketing and Social Media (45 papers). Bang Nguyen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (59 papers), Customer Service Quality and Loyalty (53 papers) and Digital Marketing and Social Media (45 papers) and collaborates with scholars based in China, United Kingdom and Malaysia. Bang Nguyen's co-authors include T.C. Melewar, Xiaoyu Yu, Lyndon Simkin, Cheng-Hao Chen and Arnold Japutra and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Technological Forecasting and Social Change