Bernd Skiera
About
Bernd Skiera has authored 146 papers that have received a total of 5.4k indexed citations.
This includes 94 papers in Marketing, 38 papers in Sociology and Political Science and 37 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (84 papers), Digital Platforms and Economics (30 papers) and Digital Marketing and Social Media (28 papers). Bernd Skiera is often cited by papers focused on Consumer Market Behavior and Pricing (84 papers), Digital Platforms and Economics (30 papers) and Digital Marketing and Social Media (28 papers) and collaborates with scholars based in Germany, United States and Australia. Bernd Skiera's co-authors include Martin Spann, Christian Schlereth, Oliver Hinz, Christian Schulze and Anja Lambrecht and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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