Betsy D. Gelb

85 papers and 1.8k indexed citations i.

Betsy D. Gelb has authored 85 papers that have received a total of 1.8k indexed citations. This includes 28 papers in Marketing, 16 papers in Strategy and Management and 15 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Market Behavior and Pricing (5 papers). Betsy D. Gelb is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States, Latvia and Belgium. Betsy D. Gelb's co-authors include George M. Zinkhan, Deva Rangarajan, Nancy D. Albers‐Miller, Ivonne M. Torres and Patrick W. Corrigan and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research