Bobby J. Calder

93 papers and 6.4k indexed citations i.

Bobby J. Calder has authored 93 papers that have received a total of 6.4k indexed citations. This includes 44 papers in Sociology and Political Science, 37 papers in Marketing and 14 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (20 papers) and Psychology of Social Influence (11 papers). Bobby J. Calder is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (20 papers) and Psychology of Social Influence (11 papers) and collaborates with scholars based in United States, Canada and Philippines. Bobby J. Calder's co-authors include Edward C. Malthouse, Alice M. Tybout, Brian Sternthal, Dawn Iacobucci and Lynn W. Phillips and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.