Boon Liat Cheng
About
Boon Liat Cheng has authored 21 papers that have received a total of 450 indexed citations.
This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (7 papers). Boon Liat Cheng is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Retail Behavior Studies (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Malaysia, China and Philippines. Boon Liat Cheng's co-authors include Tat‐Huei Cham, Shaheen Mansori, Ching Seng Yap, Yet Mee Lim and Jun‐Hwa Cheah and has published in prestigious journals such as Management Decision, Journal of Hospitality & Tourism Research and International Journal of Bank Marketing.
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