Brenda Gainer

14 papers and 598 indexed citations i.

Brenda Gainer has authored 14 papers that have received a total of 598 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Media, Gender, and Advertising (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Brenda Gainer is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Media, Gender, and Advertising (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Canada. Brenda Gainer's co-authors include Paulette Padanyi, Eileen Fischer and Ida E. Berger and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Service Industries Journal