Bruce L. Stern
About
Bruce L. Stern has authored 24 papers that have received a total of 1.2k indexed citations.
This includes 5 papers in Marketing, 3 papers in Organizational Behavior and Human Resource Management and 3 papers in Accounting. The topics of these papers are Media, Gender, and Advertising (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Management and Marketing Education (3 papers). Bruce L. Stern is often cited by papers focused on Media, Gender, and Advertising (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Management and Marketing Education (3 papers) and collaborates with scholars based in United States. Bruce L. Stern's co-authors include Alan J. Resnik, Ronald F. Bush, Scott Dawson, Robert R. Harmon and Edward L. Grubb and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Advertising
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