Chang-Hoan Cho
About
Chang-Hoan Cho has authored 28 papers that have received a total of 2.0k indexed citations.
This includes 17 papers in Marketing, 16 papers in Sociology and Political Science and 11 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (11 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Chang-Hoan Cho is often cited by papers focused on Digital Marketing and Social Media (13 papers), Technology Adoption and User Behaviour (11 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in United States and South Korea. Chang-Hoan Cho's co-authors include Hongsik John Cheon, Marilyn S. Roberts, Hanjun Ko, Hyoungkoo Khang and Jung-Gyo Lee and has published in prestigious journals such as Journal of Advertising, Journal of Advertising Research and Journal of Broadcasting & Electronic Media
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