Jung-Gyo Lee

10 papers and 291 indexed citations i.

Jung-Gyo Lee has authored 10 papers that have received a total of 291 indexed citations. This includes 6 papers in Sociology and Political Science, 6 papers in Marketing and 2 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Diverse Topics in Contemporary Research (2 papers). Jung-Gyo Lee is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Diverse Topics in Contemporary Research (2 papers) and collaborates with scholars based in South Korea and United States. Jung-Gyo Lee's co-authors include Jaejin Park, Esther Thorson, Chang-Hoan Cho and Yung Kyun Choi and has published in prestigious journals such as Sustainability, Cyberpsychology Behavior and Social Networking and Journal of Advertising Research