Changjo Yoo

12 papers and 592 indexed citations i.

Changjo Yoo has authored 12 papers that have received a total of 592 indexed citations. This includes 10 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers). Changjo Yoo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in South Korea, United States and United Kingdom. Changjo Yoo's co-authors include Deborah J. MacInnis, Hae‐Kyong Bang, Sung Yong Park, Sharon E. Beatty and Kwang-Sik Kim and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Psychology and Marketing.