Chung‐Wha Ki

20 papers and 886 indexed citations i.

Chung‐Wha Ki has authored 20 papers that have received a total of 886 indexed citations. This includes 15 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (8 papers) and Environmental Sustainability in Business (7 papers). Chung‐Wha Ki is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (8 papers) and Environmental Sustainability in Business (7 papers) and collaborates with scholars based in Hong Kong, United States and Macao. Chung‐Wha Ki's co-authors include Youn‐Kyung Kim, Erin Cho, Sze Man Chong, Jung Ha‐Brookshire and Jung Eun Lee and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior