Cynthia Huffman
About
Cynthia Huffman has authored 11 papers that have received a total of 814 indexed citations.
This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Service and Product Innovation (2 papers). Cynthia Huffman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Service and Product Innovation (2 papers) and collaborates with scholars based in United States. Cynthia Huffman's co-authors include Michael Houston, David Glen Mick, James W. Ward, Brian Wansink and Barbara E. Kahn and has published in prestigious journals such as Journal of Consumer Research, Journal of Retailing and Journal of Consumer Psychology
In The Last Decade
Explore authors with similar magnitude of impact
Top fields papers by Stephen F. Norton are about Top fields papers by Douglas A. Roth are about Top fields papers by Chris Lominska are about Top authors papers by Dare V. Ajibade are co-authored with Top countries impacted by papers by Ruben Barakat Top fields papers by Pamela F. Olson are about Top journals papers by Jan Van Der Bauwhede are published in Top journals papers by Markus B. Schütz are published in