Michael Houston
About
Michael Houston has authored 62 papers that have received a total of 3.6k indexed citations.
This includes 22 papers in Marketing, 18 papers in Cognitive Neuroscience and 13 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (9 papers) and Muscle activation and electromyography studies (9 papers). Michael Houston is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (9 papers) and Muscle activation and electromyography studies (9 papers) and collaborates with scholars based in United States, China and Singapore. Michael Houston's co-authors include Terry L. Childers, Yingchun Zhang, Susan E. Heckler, Ruth Ann Smith and Kevin Lane Keller and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Proceedings of the IEEE
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