Susan E. Heckler
About
Susan E. Heckler has authored 18 papers that have received a total of 1.9k indexed citations.
This includes 12 papers in Marketing, 11 papers in Sociology and Political Science and 6 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Media Influence and Health (3 papers). Susan E. Heckler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and Media Influence and Health (3 papers) and collaborates with scholars based in United States. Susan E. Heckler's co-authors include Michael Houston, Terry L. Childers, Kevin Lane Keller, Deborah J. MacInnis and Stewart Shapiro and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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