Dae Ryun Chang

25 papers and 1.3k indexed citations i.

Dae Ryun Chang has authored 25 papers that have received a total of 1.3k indexed citations. This includes 11 papers in Marketing, 10 papers in Strategy and Management and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (4 papers). Dae Ryun Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in South Korea, United States and Hong Kong. Dae Ryun Chang's co-authors include Hosun Lee, Robert D. Buzzell, Lynn W. Phillips, Sabine Einwiller and Kee Young Kim and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Business Research