Daniele Pederzoli

16 papers and 1.3k indexed citations i.

Daniele Pederzoli has authored 16 papers that have received a total of 1.3k indexed citations. This includes 11 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (6 papers). Daniele Pederzoli is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (6 papers) and collaborates with scholars based in Italy, France and India. Daniele Pederzoli's co-authors include Bruno Godey, Gaetano Aiello, Raffaele Donvito, Hyunjoo Oh and Rahul Singh and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Psychology and Marketing.